广告学文学士
的 广告学文学士 in the Lew Klein College of 媒体 and Communication at 威尼斯赌场网站 provides students with the tools and knowledge needed to advance their creative thinking skills and reach audiences through innovative advertising messaging and methods.
在我们的广告学士学位课程, 你会学到广告的基本原理, as well as the various aspects of communication that encompass advertising so you are prepared to create professional ad campaigns and presentations for real-life clients. 你可以学习的广告的一些方面包括
- 艺术指导,
- 品牌,
- 文案,
- 媒体计划,
- 研究和
- 策略.
的 goal of advertising is to build connections between people and brands, ideas and institutions. 不像公共关系, 它涉及到推销产品, service or organization through paid media—from billboards to social media ads to television or radio commercials. This cutting-edge field is the most visible part of the marketing process and both influences and is influenced by current trends and culture.
是什么让我们的广告文学学士与众不同?
- 动态媒体市场:在全国第四大媒体市场运营, students in our advertising degree program have access to leading media companies for internships, 全职工作和将课堂和行业结合起来的项目.
- 专业发展机会: 我们的 bachelor’s degree program requires students to participate in either an internship or in 钻石边缘通讯是我们学生经营的广告公司. 学生还参加全国学生比赛，包括 美国广告联合会全国学生广告大赛, 一俱乐部青年比赛 和 华盛顿媒体学者案例竞赛. 在教师和校外导师的支持下, these options give students the real-world environment and experience needed to sharpen their creative skills and prepare them for a variety of careers in the industry.
- 事业基础培训: Temple’s faculty teaches students about the concept of advertising on a few levels—a broad view of advertising and its effects on society, 以及由行业中各种专业角色塑造的具体职业轨迹. 的 combined approach helps students realize their full potential as creative practitioners and participants in consumer culture.
